For Cycling

Protecting against direct impact is one thing. But working to protect the brain from spinning inside the skull is the far more important work. Known as “brain torque," it’s what causes the overwhelming majority of concussion and brain injury. Nuro is the only technology designed from the ground up to mitigate brain torque by reacting and adapting to each unique impact. 

Not all rotational tests are created equal. Some tests are basically equivalent to falling off a tricycle in the driveway. So we design our own tests that mimic real-world riding scenarios. Using surfaces, conditions, speeds, and angles of impact riders really encounter when crashing on trail and road. 

Industry giants like Trek and Bontrager can literally afford to go with any technology partner they please. But they can never afford to tarnish their reputation. They choose Nuro’s WaveCel product line. And we’re to be their partner. It’s a relationship that speaks volumes.

Because the Nuro Core is 93% porous, it’s remarkably lightweight and breathable, helping to keep riders comfortable and cool, even during the highest intensity training and blazing hot racing. Important? A helmet only works if a rider wears it. 

Nuro has been developed under the constant watch of rigorous scientific approach. Leveraging over 30 years of relentless objective research, employing an open-minded stance that asks our peers to poke holes and find weakness. Our team’s research has been published in over 80 scientific publications.