Throughout their careers, they were deeply impacted by the devastating and often irreversible effects of TBIs. What was causing these injuries despite helmet use? Could they be prevented? Fueled by these questions, Bottlang and Madey embarked on a mission to reimagine helmet technology. Their collaboration marked the beginning of a journey to address the dangers of rotational forces during impact—forces that traditional helmets weren’t designed to mitigate.

Dr. Bottlang’s research lab became the heart of their mission. Together with Dr. Madey, they established a state-of-the-art Helmet Impact Testing (HIT) Facility, where they analyzed the shortcomings of existing helmet designs. Their studies revealed a critical insight: rotational forces were the primary cause of TBIs.

This discovery led them to focus on creating a helmet that could absorb and redirect these forces, offering a level of protection far beyond what was previously possible.